Women are frequently told to “own the room,” “sell like a man,” or “fake it until you make it” — but breaking this down can be daunting.

Lydia Fenet, author of The Most Powerful Woman in the Room is You: Command an Audience and Sell Your Way to Success and Christie’s lead benefit auctioneer, has a few strategies in order to “channel your own power in any room”:

‘When I really saw the response I was looking for’

When trying to sell in any regard, many emulate a persona that is inauthentic, author and lead benefit auctioneer Lydia Fenet tells Yahoo Finance. Whether it be in a job interview, at a networking event, or during a simple conversation with someone new, most try to push forward a version of themselves that isn’t genuine. This may not be intentionally done, but done more so as a defense mechanism out of fear. The way to successfully sell is to remain true to yourself, said Fenet

“When I started acting authentically, that’s when I really saw the response I was looking for in the crowd,” Fenet said.

Speaking from the heart and using your own personal superpowers can allow others to truly connect to you and your story, Fenet advises. You never know who you will impact or resonate with.

‘Stand up and ask for it’

Fenet encourages women to bring a deal to the table. She says it can be a struggle for women, but if you can’t do it, no one will do so for you.

“No one will pay you to do something unless you stand up and ask for it,” Fenet says.

This holds especially true during job interviews or asking for promotions. Less than 39% of women negotiate their salaries, according to a study conducted by staffing firm Robert Half. This, according to Fenet, is due to fear of rejection. Asking questions and advocating for yourself, especially in the workplace, is what the author recommends.

Eliminate fear of rejection

The fear of rejection, which affects both women and men, is a mental hurdle — the more it is overcome, the easier it gets. This fear stems from the concern of “not being liked,” or about being thought of as “asking for something we don’t deserve,” Lydia says.

This is a mindset that can be proven to ourselves as false with action, continually trying, which Fenet does “on stage every single night.” Living “outside [of] your comfort zone” is where this fear is overcome. Pushing into the unknown makes new, potential hurdles less frightening.

‘Networking with the person in front of you at Starbucks’

It sounds extreme, but hear this out.

“Networking isn’t about networking with the people in your industry,” Fenet says, “networking is about networking with the person in front of you at Starbucks.”